Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It covers a broad range of activities, ranging from websites to social media to mobile apps.
Digital marketing is the kind of marketing that takes place on the screens of the devices of your customers. It is the basis of all customer relationships, whether they are conducted in person or over the phone. Digital marketing encompasses social media, email, and search engine optimization.
It’s like a new set of rules are being applied to the digital landscape. It’s not just about channels and platforms and platforms, but it’s also about concepts that are timeless in the digital age (the importance of humanisation, content being the most valuable asset, etc) and the latest technology that was once thought to be the future but is now becoming mainstream (augmented reality, voice search, data-driven marketing).
It’s all about connecting with your customers, at scale, across their preferred digital channels, so that you can offer experiences that are tailored to their needs – from building relationships to driving sales. Digital marketing is crucial for all businesses. Even when you don’t have the funds to invest in a large marketing budget, you can connect with your customers and make an impact using the right tactics. We’ve compiled our top tips to help you start.
